Writing your
Brand
Story
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Building your
Brand Experience
Filter
Identifying opportunities for your brand and experience. What is most authentic about your offering? What matters most to your customers?
&
Splice
Charting a strategy that is differentiated, meaningful, and true to your purpose. Informing your design process with a clear brief and strong guidelines.
What's your starting point?
"
Our brand / website is outdated. The organisation has evolved and now our brand needs to as well.
We have an idea to create a new experience, but need some strong insights and clear guidelines on how to make it a success.
"
Brand Strategy
Standing out in a crowded market can be difficult. It takes filtering through a lot of information to get to the crux of who you are, what you offer, and why that should win over target customers. Not to mention uniting your organisation around a market position that will achieve your business goals.
Once we align on the key implications for your business, we build out your strategy as one potent Brand Story. Honing your purpose, mission, and vision. Distilling what you really do into a differentiated and powerful pitch stripped of fluff and jargon. Uncovering personality attributes and values that not only guide look & feel and tone of voice, but set the tone for your experience outside and in.
Experience Design
Designing a new retail or digital experience comes with heaps of questions. After all, the end result needs to deliver on functional needs of the customer while influencing their attitudes and behaviours in your favour (all while managing other brands and collaborators that may be involved).
Research is an excellent tool to use, but insights distilled are only one input to strategy development. Learnings from other activities - and experience reading between the lines - are combined to develop powerful and strategic design inspiration.
Services
Foundation
Assessments
Establishing an understanding of your business challenges and goals, the competitive landscape, and your customers' needs. Identifying key implications and opportunities for the work ahead. Our first step to any strategy assignment.
Activities / Deliverables include:
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Brand Audits
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Stakeholder Interviews
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Customer Deep Dives
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Customer Journey Development
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Competitive Landscape Mapping
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Knowledge Gap Assessments (to inform consumer research design)
Work Session Facilitation
Bringing customer and competitive insights to life and aligning on implications, unpacking the components of your brand strategy, or co-creating new experiences with your teams, we can design a methodology that achieves your objectives.
Types include:
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Exploratory: Uncovering insights from stakeholders to inform strategy & design
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Foundational: Socialising learnings and aligning on strategic & design implications
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Brand Strategy: Repositioning your business or evolving your strategy to capitalise on a shifting market
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Design Strategy: Unpacking market and customer insights to align on features and benefits of an optimal experience.
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Co-Creation: Engaging your team to consider opportunities for innovation
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Virtual: Using digital tools, creating an environment cohesive for effective sharing of information, collaboration, and feedback
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Generative or Focused: designed for your specific needs and with a specific level of participant engagement.
Brand Strategy
Repositioning your brand to compete in a shifting market. Building a new brand framework that will guide the evolution of your identity, look & feel, tone of voice, narrative, and key messages.
Grounded in insights and brought to life in a Brand Story and associated tools.
Deliverables include:
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Brand Strategy: To inform design for external implementation and ways of working for internal implementation
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Messaging Strategy: What your brand should say when, where, and how
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Content Strategy: Developing Content Pillars that guide development
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Design briefs, creative collaboration, consultation and direction
Experience Strategy
Charting out the ideal customer experience and creating guardrails for design based on real world insights.
Identifying opportunities for innovation through your customer journey. Charting an Innovation Roadmap for your brand. Defining the now, near, and future of your experience.
Deliverables / Activities include:
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Experience Guidelines
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Journey Development
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Touch Point Ideation and Development
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UX Frameworks
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Innovation Roadmaps
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Design briefs, creative collaboration, consultation and direction